One question › One Unique Profile › One Perfect Gift
The Problem
Shoppers face decision paralysis. Merchants lose the gift-intent visitor. AI agents have no taste layer.
of US consumers prefer personalized gifts
of shoppers abandon gift purchases out of indecision
Endless product grids, generic filters, and algorithms built for self-purchase. No tool understands who the gift is actually for.
Up to 40% of Shopify traffic is gift intent, but storefronts treat every visitor identically. Conversion on gift searches lags the site average.
ChatGPT shopping and agentic commerce can transact, but cannot infer recipient psychology. Recommendations are generic by default.
The Insight
One Question
What are your two favorite colors?
We match psychological attributes, not colors.
The Archetypes
Each archetype carries product categories, brand affinities, and gift-giving motives. Two colors combine into a richer profile.
When two colors combine
A Cardinal + Sage user is not just performance-driven, and not just connection-oriented. They become The Diplomatic Leader: someone who values performance with purpose, drawn to brands that align ambition with community impact.
Eight base archetypes generate dozens of compound profiles, each with its own gift-giving signature.
The Solution
iOS, Android, and web. Users pick two colors. Gimmie returns a curated gift feed matched to the recipient’s psychology.
Free-to-install plugin that drops the same profiling engine directly into any Shopify storefront. Results matched against the merchant’s own catalog.
Licensing Gimmie’s proprietary patented profiling system for enterprise application across multiple industries.
How It Works
Frictionless entry point. No forms, no sign-up, no recipient interrogation.
Proprietary transformation maps color pairs into a psychological profile with 15+ attributes.
LLM-powered query expansion generates retailer-specific product searches tuned to the profile.
Etsy, Amazon, Shop.com, and Poshmark queried in parallel. Every result passes the Shelf Test.
Server-Sent Events deliver products progressively. Users see matches within a second.
Protected by provisional patent. The color-to-archetype transformation is the trade secret.
Why Now
Stripe’s Agentic Commerce Protocol, ChatGPT shopping, and Shopify’s AI agents all went live in the past 12 months. The new layer needs a taste engine. Without one, agents default to cheapest-highest-rated, which is not gifting.
62% of US consumers now prefer personalized gifts. The global personalized gifts market grew from $40.9B in 2022 to a projected $138B by 2030, a 13% CAGR. Shopify merchants rank personalization as their #1 conversion lever.
Amazon’s gifting patent (US10169803B2) is demographic and history-based. Gimmie’s provisional patent covers a fundamentally different path: color input transformed into a psychological archetype. Psychology is portable. History is not.
Market Size
Business Model
Lower SaaS fee, higher share of sale. Lower share of sale, higher SaaS fee.
Widget install, full archetype engine, no setup fees.
Priority support, advanced analytics, A/B testing.
Volume discounts, dedicated success manager, SLA.
Revenue Projection
| Revenue stream | Q4 2026 | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|
| Consumer app affiliate | $6K | $200K | $800K | $2.4M |
| Consumer app ads | $2K | $75K | $300K | $900K |
| B2B SaaS subscriptions | $10K | $168K | $838K | $2.7M |
| B2B merchant affiliate | $19K | $316K | $1.58M | $5.05M |
| Total ARR | $37K | $759K | $3.5M | $11M |
Excludes enterprise contracts, corporate gifting pilots, and agentic commerce middleware upside.
Team
Founder & CEO
B.S. Finance & Mech. Engineer, Florida State University. 20 years scaling startups and managing $1B+ orgs, with a founder exit in 2013. TechCrunch Disrupt Finalist (2015 & 2016).
Product, Marketing, Ops, Fundraising
Lead Software Engineer (B2C)
M.S. Computer Science, Stevens Institute of Technology. Dev Team Lead. Full-stack engineer leading development of Gimmie’s core platform and B2C app. UI/UX Design & Dev.
Platform, DevOps, UI/UX
Lead Software Engineer (B2B)
M.S. Data Science, University of Arizona. Full-stack engineer specializing in machine learning and AI. Published researcher with 4+ years of NLP and CV experience.
B2B Platform, LLMs, Generalist
Lead Software Engineer (AI & Automation)
M.S. Computer Engineering, UT San Antonio. Built and manages Gimmie’s custom agentic org and automation infrastructure. Published researcher in transformer optimization.
AI Employee Org, Automations
Board of Directors
Co-Founder
Co-Founder and originator of the Gimmie concept. Brand visionary driving the gifting-first product experience and creative direction at the heart of the platform.
Board Member
President, Integrated Supply Network (ISN). Former Chief Commercial Officer at National Oak Distributors. 20+ years in commercial strategy and distribution. CRN Top 100 Executive (2016).
Board Member
Senior Director of Operations, Smokey Bones. 20+ years scaling operations at Darden Restaurants (Red Lobster) and Carrabba’s. Expert in consumer brand growth and operational excellence.
Where We Are
The Ask
$1M across Meta, Pinterest, TikTok, and Google Search. Targeted at proven ICP segments: men 25–45 and women 21–50.
$1.5M to expand the full-time engineering team, onboard a growth marketer, and add a dedicated merchant success lead.
$500K for scaled API and cloud infrastructure, non-provisional patent conversion, and Shopify Plus certification.